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Nicky Hayden and Ducati’s Panigale Come to Hollywood

  (Post updated with new photographs) When it comes to throwing a party, the small boutique manufacturer from Bologna has a penchant for the glamorous. Choosing Drai’s rooftop nightclub for the U.S. unveiling of the 1199  Panigale superbike, Ducati raised the bar in motorcycle swankiness.

Report: Ducati Technology in Future Audi Two-Wheeler

Audi‘s acquisition of Ducati is still yet to be finalized but that hasn’t stopped the automaker from discussing a possible product of their union. Speaking at the opening of the new Audi City digital showroom in London, Audi sales and marketing Chief Peter Schwarzenbauer hinted a two-wheeled Audi is on its way, with Ducati playing a vital role in “future mobility solutions” for urban travelers. Schwarzenbauer tells British car site Autocar the new motorcycle or scooter will not simply be a “Ducati wearing an Audi badge.” The phrases “future mobility solution” and “urban” are usually used together when discussing scooters, so an Audi scooter may be more likely than a motorcycle.

Oh no. Anther teaser campaign

Here's a message to all marketing people: 'teaser' campaigns are awful. We get the idea, you want to hype your forthcoming product, create an air of anticipation, get our attention so when you finally launch the thing we're all on the edge of our collective seats. Sure, with some products – mobile phones, computer games, whatever – the teaser campaign probably works.