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Ducati Announces Record Sales of 44,287 Motorcycles in 2013

Ducati announced a new annual sales record of 44,287 motorcycles sold in 2013, an increase over the previous year’s total of 44,102. Revenue figures were not released, but we expect those numbers to be released with parent company Audi‘s annual report in a few weeks. “We are very proud and satisfied with our results in 2013,” says Claudio Domenicali, chief executive officer of Ducati.

The problem with electric bikes...

This weekend sees the running of the most famous car race of them all, the Le Mans 24hrs, and to be a driver of one of the front-running cars has got to be fairly high on the list of jobs that will make ladies swoon. Speed, danger, noise, fame, physical fitness and lots and lots of money, the key elements of any top-line race series, tend to ensure that its star competitors manage to appear cool. But the latest press picture from Yamaha – publicising the firm's link with (Yamaha shareholder) Toyota's Le Mans effort – manages to strip away every last shred of of swagger from the team's drivers by plonking them on Yamaha EC-03 electric scooters.

The 848, challenged

Last year I decided to enter the 848 Challenge and ever since that decision, a challenge is exactly what I've had on my hands.On one of his last days at the magazine, Barry - our mag designer - took Ducati's 848 to Brands for some instruction with our very own Niall Mackenzie. An ex-GP god, a pristine Italian superbike and a dry Brands Hatch. What would possibly go wrong?