2012 Ducati Panigale on 2040-motos

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Edible Ducati Streetfighter

CEO Bob Parsons, owner and founder of GoDaddy.com threw an all out bash at his wedding this weekend. By far the coolest part was the fully edible, full size replica Ducati Streetfighter, designed by celebrity cake maker, Duff Goldman. Complete with working lights and smoking exhaust, this 400lb cake took 8 men to lift into place and is by far the coolest wedding cake we've ever seen.

Press launches - the ugly truth. Part 3

So with an afternoon of sightseeing completed (a rare luxury on most launches) it's back to the hotel for the press conference. These are you usually long winded, tooth pulling affairs with Japanese technicians insisting on speaking their bestest engrish which only serves to elongate the proceedings. Nothing kills a presentation more than reading every word of a powerpoint slide verbatum, even thought the viewers can read exactly the same words (and probably a lot faster).  The Crossrunner presentation was mercifully brief and snappy followed by dinner in the hotel and a reasonably early night as everyone had already been up for twenty hours.

Oh no. Anther teaser campaign

Here's a message to all marketing people: 'teaser' campaigns are awful. We get the idea, you want to hype your forthcoming product, create an air of anticipation, get our attention so when you finally launch the thing we're all on the edge of our collective seats. Sure, with some products – mobile phones, computer games, whatever – the teaser campaign probably works.