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2012 Ducati Diavel AMG Special Edition Announced

The marketing partnership between Ducati and Mercedes’ AMG division continues with a new special edition version of the Diavel. The 2012 Ducati Diavel AMG Special Edition is equipped with AMG’s signature 5-spoke wheels, an AMG-style exhaust with engraved end-caps, an Alcantara-upholstered horizontally ribbed seat and carbon fiber radiator grills with aluminum trim. The AMG special edition model will come in the same matte black color as the Ducati Diavel Carbon it is based on, but with AMG’s “Diamond White Bright” stripe and trellis frame.

Ducati Island Returning to Indianapolis Motor Speedway

The Ducati Island is back with a new layout for the 2011 Indianapolis Grand Prix, Aug. 26-28. Located between turns two and three of the Indianapolis Motor Speedway circuit, the Ducati Island offers a number of attractions including Ducati fashion shows and technical demonstrations from the Ducati Service team and Öhlins representatives.

Oh no. Anther teaser campaign

Here's a message to all marketing people: 'teaser' campaigns are awful. We get the idea, you want to hype your forthcoming product, create an air of anticipation, get our attention so when you finally launch the thing we're all on the edge of our collective seats. Sure, with some products – mobile phones, computer games, whatever – the teaser campaign probably works.