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Ducati Celebrates 1 Million Facebook Likes – Video

Facebook has been getting a bad rap of late with its recent IPO but that didn’t stop Ducati from celebrating its millionth “Like” on the official Ducati Facebook page. The Italian manufacturer marked the occasion with a video thanking its fans. The video is almost a real-life demonstration of how Facebook operates, following a first-person perspective of a fan visiting Ducati‘s headquarters in Bologna, Italy, and raising a thumb to “like” things he sees such the rows of L-Twin-powered motorcycles in the parking lot, Corse racebikes on display at the Ducati Museum, factory workers assembling a Ducati 1199 Panigale.

Ducati Expands to Argentina, Assembly Plant in Brazil Now Fully Operational

Ducati has extended its South American operations, signing a new import and distribution agreement for Argentina. The deal follows the opening of Ducati‘s new show room in São Paulo, Brazil, and the new assembly plant in Manaus, Brazil, reaching full operation of Complete Knock Down kits of the Diavel and Monster 796. The South American expansion really kicked off last October, when Ducati established its own Brazilian subsidiary following the collapse of its previous importing partner, the Izzo Group.

Audi Finalizes Purchase of Ducati, Annoints Board of Directors

Ducati is now officially property of Audi AG, with the German automaker finalizing its acquisition of the Italian motorcycle brand. The purchase was completed through Lamborghini S.p.A., another Audi property and part of the overall Volkswagen family. Rupert Stadler, chief executive officer of Audi AG, has been named president of Ducati‘s new board of directors.