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Press launches - the ugly truth. Part 3

So with an afternoon of sightseeing completed (a rare luxury on most launches) it's back to the hotel for the press conference. These are you usually long winded, tooth pulling affairs with Japanese technicians insisting on speaking their bestest engrish which only serves to elongate the proceedings. Nothing kills a presentation more than reading every word of a powerpoint slide verbatum, even thought the viewers can read exactly the same words (and probably a lot faster).  The Crossrunner presentation was mercifully brief and snappy followed by dinner in the hotel and a reasonably early night as everyone had already been up for twenty hours.

2012 Ducati Monster 1100EVO Showroom Premiere

If there’s one thing Ducati’s good at doing, (well, besides building motorcycles that is), it’s making the showroom premieres of its newest models an event. That holds true with the North American dealership premieres of Ducati‘s newest Monster, the flagship of the company’s naked roadster lineup, the Ducati Monster 1100EVO. The Ducati Monster 1100EVO, now listed as Ducati’s first 2012 model, arrives in participating showrooms across the United States and Canada May 27-28.

First Official Pictures of the 2015 Ducati Scrambler

Ducati has gone to great lengths to promote the launch of its upcoming Scrambler model. We’ve already seen several images of the new model, either from pre-production testing and various teasers including an odd claymation video series. Everyone pretty much already knows what it’ll look like, so Ducati decided to release official photos on its Scrambler Ducati Tumblr page including a full head-on shot and an animated gif of the bike in action.