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What’s next for Polaris?

Polaris Industries, the parent company of Victory Motorcycles, announced this week it will form a new on-road vehicle division. The official announcement says the new division “maximizes cohesive and strategic growth for Victory Motorcycles and other on-road products and brands”. Which begs the question: what other on-road products and brands?

2013 US Motorcycle Sales Data

The Motorcycle Industry Council (MIC) reported a modest 1.4% growth in U.S. motorcycle and scooter sales in 2013, with consumers purchasing 465,783 vehicles. The sales data represents numbers from the MIC’s member brands which include BMW, Can-Am, Ducati, Harley-Davidson, Honda, Kawasaki, KTM, the Piaggio Group (which includes Aprilia, Moto Guzzi and Vespa), Victory, Suzuki, Triumph and Yamaha.

Motorcycles at the 2009 Frankfurt Auto Show

Two weeks ago, I took a break from my regular duties gathering news for Motorcycle.com to fly to Germany to cover the 2009 Frankfurt Auto Show for our sister site AutoGuide.com. For two hectic days, AutoGuide editor Colum Wood and I scrambled across the massive 6.2 million square foot Messe Frankfurt trade fair compound, running from press conference to press conference to get the latest on exotic sport cars, futuristic concept models and international unveilings from the automotive world. It was heaven for car lovers, but for me, it meant fighting my way through hordes of photogs, auto-journalists and car show models to get the first photos of four-wheeled goodies from MINI, Ferrari and Lotus.