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Moto blog

Buell Assets Liquidation About to Begin

In what is sure to be a painfully long and tortuous process for the former Buell Motorcycle Company (from Eric down to the graveyard shift janitor), the final act of its disassembly will be handled by Grand Rapids, Michigan – based Liquid Asset Partners. In a release from Liquid Assets, the company states the “liquidation sale will start January 28th and run everyday for 30 days until everything is sold. Regardless of cost or loss, millions of dollars worth of equipment and tools will be sold directly on the factory floor.” But don’t think this is just a sell-off of the last few skeletal remains of bikes.

Erik Buell Racing Teams with Hero MotoCorp

In a case of East meets West, Hero MotoCorp has signed a partnership agreement with Erik Buell Racing that will see the Indian manufacture sponsor the EBR AMA Superbike team and potentially introduce Buell-designed motorcycles to India. Hero MotoCorp will sponsor riders Danny Eslick and Geoff May and their EBR 1190RS race bikes in the AMA Superbike Championship. Eslick will represent Team Hero while May will represent AMSOIL Hero.

Buell Motorcycle Factory Looks like a Fun Place to Work! [Video]

Motorcycle.com’s own Kevin Duke recently took a tour of Erik Buell’s “little” garage where Buell motorcycles are dreamed up and created and it looks like a mighty fine place to work! The Buell factory is a quite small operation but quite technically advanced, using high-tech testing facilities and computer programs to design, build, and test out their bikes.  There’s only 170 people on staff! Just 170 employees are responsible for the entire operation, and Mr.