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Apple Lightning Connector Trademark Acquired from … Harley-Davidson and Buell?

Apple is one of the world’s most powerful brands, and it looks like it recently enlisted the help of another top brand: Harley-Davidson. The two companies are among the top 100 brands in the world, as ranked by brand consultancy firm Interbrand. Apple is #2 on Interbrand’s rankings for top brands of 2012 with a brand value of $76.57 billion, while Harley-Davidson is ranked 96th overall with a value of $3.86 billion.

Buell Assets Liquidation About to Begin

In what is sure to be a painfully long and tortuous process for the former Buell Motorcycle Company (from Eric down to the graveyard shift janitor), the final act of its disassembly will be handled by Grand Rapids, Michigan – based Liquid Asset Partners. In a release from Liquid Assets, the company states the “liquidation sale will start January 28th and run everyday for 30 days until everything is sold. Regardless of cost or loss, millions of dollars worth of equipment and tools will be sold directly on the factory floor.” But don’t think this is just a sell-off of the last few skeletal remains of bikes.

Results From Day 1 Of World Superbike Testing At Phillip Island

Eugene Laverty, aboard his Voltcom Crescent Suzuki GSX-R1000, led the field today as the first day of World Superbike testing got underway at the Phillip Island circuit in Australia, site of the first race of the 2014 season. Under sunny skies and perfect weather conditions, Laverty adapted quickly to his new ride after spending last season aboard the Aprilia RSV4 Factory. The Suzuki offered incredible feedback and allowed him to push right out of the gates, ultimately setting a fastest lap time of 1:30.513.