2008 Buell Ulysses Xb12xt on 2040-motos

Moto blog

Hero MotorCorp Buys Half of Erik Buell Racing

According to a press release from Hero MotorCorp, the U.S. arm of Hero, HMCL (NA), has agreed to purchase 49.2% of Erik Buell Racing for $25 million. HMCL (NA) is said to have transferred $15 million to EBR with the remaining $10 million to be paid within the next nine months. Hero says it will have two members and one observer sitting on the EBR board of directors but Erik Buell will continue as Chairman and CEO of the company.

Erik Buell Racing 1190RS and KTM RC8R Make AMA Superbike Debuts

The July 8-10 Mid-Ohio round of the 2011 AMA Superbike series featured the debut of two new superbikes, the Erik Buell Racing 1190RS and the KTM RC8R Race Spec. Chris Fillmore (11) finished an impressive seventh place in a red-flagged Race One for KTM-HMC Racing while Geoff May (99) placed eleventh on the Amsoil EBR 1190RS. The second race saw both riders finish in the top ten with Fillmore in ninth and May in the ten spot.

Erik Buell Racing Opens European Office

Erik Buell Racing opened a new office in the Netherlands, making the first step towards establishing a foothold for distribution to Europe. Located in Alkmaar, a suburb north of Amsterdam, the new office will help increase brand awareness in Europe while laying the groundwork for eventual expanded distribution across the continent. The office will also play a key role in supporting EBR’s World Superbike Championship team and riders Geoff May and Aaron Yates.