2003 Buell Blast on 2040-motos

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Hero MotorCorp Buys Half of Erik Buell Racing

According to a press release from Hero MotorCorp, the U.S. arm of Hero, HMCL (NA), has agreed to purchase 49.2% of Erik Buell Racing for $25 million. HMCL (NA) is said to have transferred $15 million to EBR with the remaining $10 million to be paid within the next nine months. Hero says it will have two members and one observer sitting on the EBR board of directors but Erik Buell will continue as Chairman and CEO of the company.

New EBRs Rolling Down The Assembly Line

On its Facebook page recently, EBR posted this picture of what are presumably 1190RX models in the first four stations of the assembly line. While maybe not Earth shattering news, it is uplifting to see Erik Buell back in business, with models we can’t wait to ride in the new year. From the photo we can see the 1200cc V-Twin engines in place, with swingarms mounted.

Erik Buell Featured on Entrepreneur.com

Entrepreneur.com, the web presence of Entrepreneur magazine, has a feature article on Erik Buell and his Erik Buell Racing (EBR) company. While the article reveals some lack of knowledge of the two-wheeled world by overusing the term “crotch rocket” as the generic description for sportbikes, this is forgivable considering it’s coming from a publication specializing in small businesses and, well, entrepreneurs, and not motorcycles. The article otherwise does a good job of giving a brief but broad synopsis of Buell and the triumphs and tragedies encountered with BMC (Buell Motorcycle Company) — it’s a good primer on Buell if you’re not fully up to speed on Buell’s life in motorcycles.