2006 Buell Lightning Long Xb12ss Standard on 2040-motos

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Buell Motorcycle Factory Looks like a Fun Place to Work! [Video]

Motorcycle.com’s own Kevin Duke recently took a tour of Erik Buell’s “little” garage where Buell motorcycles are dreamed up and created and it looks like a mighty fine place to work! The Buell factory is a quite small operation but quite technically advanced, using high-tech testing facilities and computer programs to design, build, and test out their bikes.  There’s only 170 people on staff! Just 170 employees are responsible for the entire operation, and Mr.

2013 AIMExpo: EBR to Distribute Hero Motorcycles in North America

Erik Buell Racing (EBR) announced at the 2013 AIMExpo that it will be distributing Hero brand motorcycles and scooters in North America. Specific models to be offered and pricing details have yet to be determined. “The actual EBR collaboration with Hero MotoCorp began in late 2011, when we were contracted to deliver a concept hybrid scooter for Hero in record time for the January 2012 Delhi show,” says EBR founder Erik Buell.

Erik Buell Featured on Entrepreneur.com

Entrepreneur.com, the web presence of Entrepreneur magazine, has a feature article on Erik Buell and his Erik Buell Racing (EBR) company. While the article reveals some lack of knowledge of the two-wheeled world by overusing the term “crotch rocket” as the generic description for sportbikes, this is forgivable considering it’s coming from a publication specializing in small businesses and, well, entrepreneurs, and not motorcycles. The article otherwise does a good job of giving a brief but broad synopsis of Buell and the triumphs and tragedies encountered with BMC (Buell Motorcycle Company) — it’s a good primer on Buell if you’re not fully up to speed on Buell’s life in motorcycles.