2009 Buell Firebolt Xb12r Sportbike on 2040-motos

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Hero MotoCorp Forms Joint Venture with Magneti Marelli

Indian manufacturer Hero MotoCorp is teaming up with electronic fuel injection expert Magneti Marelli in a new joint venture. Hero will hold a 60% share in the company with Magenti Marelli controlling the other 40%. The two companies are initially investing a combined US$8.5 million into the joint venture, with a planned  investment of US$27 million total over the next ten years.

EBR Nation Part 3: Made In America

Erik Buell Racing has released the third episode of its series about the new 1190RS sportbike. The latest episode focuses on the company’s “Made in America” philosophy, with its goal of producing a high-performance superbike in the U.S.A. As Erik Buell, racer Geoff May and designer Tony Stefanelli discuss the themes of innovation and freedom, we can’t help but wonder however whether they’re talking about American ideals, or about being out from Harley-Davidson’s umbrella.

Erik Buell Racing To Host Dealers At AIMExpo

Add another to the list of manufacturers committing to the American International Motorcycle Expo, as Erik Buell Racing (EBR) has announced it will be hosting its dealers at the event to be held in October this year. As such, EBR joins an expanding list of motorcycle OEMs participating in AIMExpo, the powersports industry’s first combined trade, consumer and media event in North America. Since introducing its first motorcycle, the EBR 1190RS, in 2011, enthusiasts worldwide have been waiting to see the rest of Erik Buell’s lineup.