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Erik Buell Racing to Attend Motodays Fiera Roma

Erik Buell Racing is continuing to expand its European presence by appearing at Motodays Fiera Roma, one of Europe’s largest motorcycle trade shows. Held March 6-9 in Rome, Motodays will be an important event for EBR’s plans to establish a European dealer network. EBR opened its first European office last month in the Netherlands, but Motodays will be the European motorcycle show debut of the company and its 1190RX sportbike.

Parts Unlimited To Be EBR OEM Parts Distributor

Erik Buell Racing (EBR) announced today that it has selected Parts Unlimited of Janesville, Wis, as its distribution partner for all EBR spare parts for North America. Under the agreement, Parts Unlimited will stock EBR parts and handle order processing and fulfillment for EBR’s dealer network. “We selected Parts Unlimited as our distribution partner because of their highly automated operations, strategically-located warehouses and existing relationships with so many of our dealers. Parts Unlimited shares our customer satisfaction focus and has a reputation for providing fast and friendly service to support the highest quality products.

Hero MotorCorp Buys Half of Erik Buell Racing

According to a press release from Hero MotorCorp, the U.S. arm of Hero, HMCL (NA), has agreed to purchase 49.2% of Erik Buell Racing for $25 million. HMCL (NA) is said to have transferred $15 million to EBR with the remaining $10 million to be paid within the next nine months. Hero says it will have two members and one observer sitting on the EBR board of directors but Erik Buell will continue as Chairman and CEO of the company.