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Buell Assets Liquidation About to Begin

In what is sure to be a painfully long and tortuous process for the former Buell Motorcycle Company (from Eric down to the graveyard shift janitor), the final act of its disassembly will be handled by Grand Rapids, Michigan – based Liquid Asset Partners. In a release from Liquid Assets, the company states the “liquidation sale will start January 28th and run everyday for 30 days until everything is sold. Regardless of cost or loss, millions of dollars worth of equipment and tools will be sold directly on the factory floor.” But don’t think this is just a sell-off of the last few skeletal remains of bikes.

AMSOIL Giving Away a 2014 Erik Buell Racing 1190RX

Synthetic lubricant company AMSOIL has been a sponsor of Erik Buell Racing for a few years now, backing the fellow Wisconsin-based company’s racing efforts since 2011. Now that EBR has started mass production of the 1190RX streetbike, AMSOIL is continuing the partnership by giving one away. A 2014 EBR 1190RX is the grand prize of the AMSOIL Building Legends Sweepstakes, which runs now through Nov.

Erik Buell Racing to Attend Motodays Fiera Roma

Erik Buell Racing is continuing to expand its European presence by appearing at Motodays Fiera Roma, one of Europe’s largest motorcycle trade shows. Held March 6-9 in Rome, Motodays will be an important event for EBR’s plans to establish a European dealer network. EBR opened its first European office last month in the Netherlands, but Motodays will be the European motorcycle show debut of the company and its 1190RX sportbike.