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Erik Buell Racing Opens European Office

Erik Buell Racing opened a new office in the Netherlands, making the first step towards establishing a foothold for distribution to Europe. Located in Alkmaar, a suburb north of Amsterdam, the new office will help increase brand awareness in Europe while laying the groundwork for eventual expanded distribution across the continent. The office will also play a key role in supporting EBR’s World Superbike Championship team and riders Geoff May and Aaron Yates.

Parts Unlimited To Be EBR OEM Parts Distributor

Erik Buell Racing (EBR) announced today that it has selected Parts Unlimited of Janesville, Wis, as its distribution partner for all EBR spare parts for North America. Under the agreement, Parts Unlimited will stock EBR parts and handle order processing and fulfillment for EBR’s dealer network. “We selected Parts Unlimited as our distribution partner because of their highly automated operations, strategically-located warehouses and existing relationships with so many of our dealers. Parts Unlimited shares our customer satisfaction focus and has a reputation for providing fast and friendly service to support the highest quality products.

Erik Buell Racing to Attend Motodays Fiera Roma

Erik Buell Racing is continuing to expand its European presence by appearing at Motodays Fiera Roma, one of Europe’s largest motorcycle trade shows. Held March 6-9 in Rome, Motodays will be an important event for EBR’s plans to establish a European dealer network. EBR opened its first European office last month in the Netherlands, but Motodays will be the European motorcycle show debut of the company and its 1190RX sportbike.