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European Motorcycle Market Down 38% Since 2006

New motorcycle registrations in Europe decreased 8.9% in 2011, reaching its lowest level in a decade. And with the state of the economy in Europe, things might get worse. According to provisional numbers released by the European Association of Motorcycle Manufacturers, Europeans registered 1.72 million motorcycles, scooters and mopeds in 2011, down from 1.89 million registrations in 2010.

BMW Posts Record First-Half Figures

BMW Motorrad sold a record 60,580 motorcycles over the first six months of 2011, a new record for the German manufacturer. First half figures were 6.3% higher than the 57,015 units sold in the same period in 2010. BMW reports strong demand across all its models, with the Boxer engine R-series models leading the way.

2012 BMW C600 Sport and C650GT Scooter Preview

While Japanese OEMs persist in their cautiousness, BMW continues its assault on new markets, most recently with its incredible S1000RR literbike. Over the past four years, the German company has nearly doubled its 500cc-plus market share from about 7% to 13%, and the 2011 model year is on pace to set a sales record of more than 103,000 motorcycles. For 2012, BMW enters the lucrative scooter segment with a pair of twin-cylinder maxi-scoots claimed to combine the agility and comfort of a scooter with the riding qualities of a motorcycle.