2014 Bmw R-series on 2040-motos

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BMW Helps Vertically Challenged

No matter where they go or what they do, it seems that people who are vertically challenged always get the ‘short’ end of the stick, pardon the pun. Historically, if a pint-sized person wanted to get into the hobby of motorcycling, their choices were limited to bikes like the Suzuki Marauder, Ninja 250 or HD Sportster (the thought alone makes my back hurt.) BMW Motorrad now has good news for riders who either need or simply prefer a lower seat height, but do not want to compromise on model choice. BMW is the first motorcycle manufacturer to launch a range of models that can be ordered from the factory with lowered suspension – to provide customers with low seat height options.

BMW Launches New National Television Ad Campaign – Video

BMW Motorrad USA has launched a new national ad campaign, its first in the U.S., according to the company, in over 20 years. The new ad campaign – “Feed Your Restless” – begins today, March 1, and will run more than 1,500 times through June on Velocity, Speed, Fuel TV, the Sportsman Channel, ESPN, ESPNews, the Discovery Channel, the History Channel, and the National Geographic Channel. BMW has produced four commercials for the campaign, three that will run nationally and a fourth for dealers to use for their local markets.

EagleRider Introduces Pillion Tour Program for Non-Riders

Motorcycle tour operator EagleRider is launching a new program for non-riders. Celebrating its 20th anniversary this year, EagleRider offers motorcycle rentals and guided motorcycle tours. Until now however, you had to have a motorcycle license or ride as a passenger with another traveler who does.