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BMW Declares New January Sales Record

BMW announced global sales of 5,237 motorcycles in January, a new record for the first month and an 11.1% increase from the 4,714 units sold in January 2011. The record month follows a banner year for BMW which sold a record 104,286 motorcycles in 2011. “After a record year in 2011, the new year has started very pleasingly for BMW.

Around the world on a Multistrada

Ever since Ewan McGregor and Charley Boorman rode their BMW’s around the world it seems anyone with a ‘GS’ has an open ticket to ride around the world and then write about it. And fair enough, if I could afford the bike and the trip then I’d be gone as well. Obviously, BMW reaped the rewards when Ewan and Charlie showcased what their GS could really do, changing BMW’s image from solid but stuffy, to solid and cool overnight.

BMW Bounces Back with Record August Sales

When BMW released its second quarter report last month, the company reported a 4.2% decrease in BMW and Husqvarna motorcycle sales due mainly to a struggling European economy. The economic woes persist but BMW appears to be recovering, reporting a new sales record for the month of August. BMW reports sales of 7,400 motorcycles and scooters in August 2012, a company record for the month and an 11.3% increase from the 6,646 units sold in August 2011 and 14.7% more than the 6,405 units sold in August 2010.