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BMW Launches New National Television Ad Campaign – Video

BMW Motorrad USA has launched a new national ad campaign, its first in the U.S., according to the company, in over 20 years. The new ad campaign – “Feed Your Restless” – begins today, March 1, and will run more than 1,500 times through June on Velocity, Speed, Fuel TV, the Sportsman Channel, ESPN, ESPNews, the Discovery Channel, the History Channel, and the National Geographic Channel. BMW has produced four commercials for the campaign, three that will run nationally and a fourth for dealers to use for their local markets.

BMW's optional extras are getting ridiculous

The third instalment of the Indian action blockbuster Dhoom became the highest grossing Indian film of all time. More interesting than that are the laughable bike scenes, with Dhoom 3 featuring one chase scene between a K1300R and a S1000RR. In the first Dhoom film a Hayubasu magically transformed into 125cc bike for a train jump.

French Moto Website Anticipates Versys 1000 at EICMA 2011

Musings of a liter-size engined Kawasaki Versys have circulated the web for a few years now, as loyalists of the likable Versys 650, as well as displacement-driven riders waiting in the wings, have pondered the potential of a more powerful adventure bike from Kawasaki that’s in the same league as BMW’s R1200GS and Yamaha’s Super Tenere. Alas, nothing of the sort has ever left the lips of Kawasaki, let alone go into production. Recently, however, the French motorcycle website, Moto-net.com, has produced convincing images that appear like photos of a complete Versys 1000, including matching hard luggage.