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BMW Launches New National Television Ad Campaign – Video

BMW Motorrad USA has launched a new national ad campaign, its first in the U.S., according to the company, in over 20 years. The new ad campaign – “Feed Your Restless” – begins today, March 1, and will run more than 1,500 times through June on Velocity, Speed, Fuel TV, the Sportsman Channel, ESPN, ESPNews, the Discovery Channel, the History Channel, and the National Geographic Channel. BMW has produced four commercials for the campaign, three that will run nationally and a fourth for dealers to use for their local markets.

The Roadery, A Different Kind Of Motorcycle Tour

Every motorcycle tour company promises to take you to beautiful destinations, but how many offer the same promise on custom motorcycles? The Roadery is that company. Having only been in business a few months, The Roadery, based in Los Angeles, is new to the motorcycle touring business, but it offers its customers the chance to explore some of the most scenic locations in the Western United States.

Greg Tracy to Ride Amarok P1A Electric Sportbike for Pikes Peak International Hill Climb

Canada’s Amarok Racing has secured quite a coup in signing six-time Pikes Peak International Hill Climb winner Greg Tracy to ride its P1A electric superbike for the 2013 edition of the event. Tracy has six class victories in the Pikes Peak International Hill Climb, winning in 1996, 1999, 2006, 2008, 2009 and 2010. His victories have come riding motorcycles from several manufacturers: Honda, Yamaha, BMW and, more recently, Ducati.