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BMW Reportedly Developing 450cc Racebike

Italian website Motociclismo.it reports BMW is working on a new 450cc racebike to be used in youth racing series at select rounds other World Superbike Championship and the British Superbike Championship. According to the report, the new track-only sportbike will use a 450cc single-cylinder engine, likely the Husqvarna-developed version of the engine used in the BMW G450X. The engine will be mounted in an all-new chassis with racing suspension, wheels and carbon fiber fairing.

ATGATT? – Question of the Day

Be honest, now May is Motorcycle Safety Awareness Month, which makes it as good a time as any for all of us to take stock of our own riding habits, both good and bad. Most motorcyclists are familiar with the acronym “ATGATT”, but for those who aren’t, it stands for “All The Gear, All The Time”. That means wearing the right safety equipment every time you ride, whether you’re commuting to work, or hopping over to the corner store for a carton of milk.

BMW Launches New National Television Ad Campaign – Video

BMW Motorrad USA has launched a new national ad campaign, its first in the U.S., according to the company, in over 20 years. The new ad campaign – “Feed Your Restless” – begins today, March 1, and will run more than 1,500 times through June on Velocity, Speed, Fuel TV, the Sportsman Channel, ESPN, ESPNews, the Discovery Channel, the History Channel, and the National Geographic Channel. BMW has produced four commercials for the campaign, three that will run nationally and a fourth for dealers to use for their local markets.