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MINI Scooter E Concept Revealed

MINI has just officially revealed not one, but two of its MINI Scooter E Concepts that will officially debut at the Paris Auto Show next week. Created to bring together a youth-oriented lifestyle element and sustainable mobility, the scooters take significant design cues from the MINI lineup of cars while using a lithium-ion battery pack to deliver guilt-free mobility. Making the MINI E Scooter Concept almost excessively hip is its smartphone integration, where the owner’s iPod or similar device acts as the actual key for the scooter, clicking into a central docking station between the handlebars.

2013 US Motorcycle Sales Data

The Motorcycle Industry Council (MIC) reported a modest 1.4% growth in U.S. motorcycle and scooter sales in 2013, with consumers purchasing 465,783 vehicles. The sales data represents numbers from the MIC’s member brands which include BMW, Can-Am, Ducati, Harley-Davidson, Honda, Kawasaki, KTM, the Piaggio Group (which includes Aprilia, Moto Guzzi and Vespa), Victory, Suzuki, Triumph and Yamaha.

BMW Launches New National Television Ad Campaign – Video

BMW Motorrad USA has launched a new national ad campaign, its first in the U.S., according to the company, in over 20 years. The new ad campaign – “Feed Your Restless” – begins today, March 1, and will run more than 1,500 times through June on Velocity, Speed, Fuel TV, the Sportsman Channel, ESPN, ESPNews, the Discovery Channel, the History Channel, and the National Geographic Channel. BMW has produced four commercials for the campaign, three that will run nationally and a fourth for dealers to use for their local markets.