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BMW Launches New National Television Ad Campaign – Video

BMW Motorrad USA has launched a new national ad campaign, its first in the U.S., according to the company, in over 20 years. The new ad campaign – “Feed Your Restless” – begins today, March 1, and will run more than 1,500 times through June on Velocity, Speed, Fuel TV, the Sportsman Channel, ESPN, ESPNews, the Discovery Channel, the History Channel, and the National Geographic Channel. BMW has produced four commercials for the campaign, three that will run nationally and a fourth for dealers to use for their local markets.

BMW Announces Returning 2013 Models – All with ABS Standard

BMW announced eight models returning for 2013, all receiving new colors and ABS as standard. Beyond that, the most notable news is what models have not been announced. The returning 2013 BMW models include the F800R, the G650GS, the R1200R, the S1000RR, the K1300S, the K1300R, the K1600GT and K1600GTL.

Ex-BMW Executive Pieter De Waal Joins Zero Motorcycles Board of Directors

Zero Motorcycles announced the addition of Pieter De Waal as the newest member of its board of directors. De Waal provides Zero with more than 30 years of experience in the automotive and motorcycle industries. Formerly of Nissan, Delta (General Motors), Mercedes Benz and, most recently, BMW, De Waal has experience dealing with many facets of the industry, from engineering to sales.