2009 Aprilia Scarabeo 200,bought New In 2012 (hollywood) on 2040-motos

Moto blog

Aprilia USA’s New Marketing Campaign

A new marketing campaign from Aprilia USA is intended to “connect riders with the brand’s heart, soul and racing DNA” via a new multi-media strategy that includes videos, online trivia with user rewards, an infographic featuring company firsts and its race achievements, plus news about its test-ride tour for the incredible Tuono V4 APRC we fell in love with in our European Literbike Streetfighter shootout. The campaign debuts with a new microsite, www.apriliamasters.com and Facebook app at www.facebook.com/ApriliaAmericas. “To ride an Aprilia motorcycle is to fully understand what it is like to take race-proven technology, power and design and apply it to street bikes,” said Melissa R.

2010 Aprilia RSV4 Engine Recall

The National Highway Traffic Safety Administration finally released information about the upcoming Aprilia RSV4 engine recall, and just as we suspected here at Motorcycle.com, the culprit was a faulty batch of connecting rods. Yes, the same conrods that curtailed the RSV4R’s European launch, attended by our correspondent Tor Sagen. That October media event at the world-class Mugello circuit was halted after five, count’em, FIVE engines blew.

Ask MO Anything: How Important is a Big Motorcycle Dealer Network?

Big deal or not a thing? Dear MOby, Like a lot of your readers, I was intrigued by that new Aprilia Tuareg 660. Also like a lot of them, I’m a little bit scared of my nearest Aprilia dealer being several hundred miles away.