2012 Aprilia Rsv4 .;. on 2040-motos

Moto blog

Aprilia Reportedly Developing 250cc Sportbike

For a company with such a rich history in motorcycle racing including nine World Championships in the 250cc Grand Prix category, it comes as a bit of a surprise Aprilia does not already have a 250cc sportbike in production. From 1994 to 2007, Aprilia won nine 250cc Grand Prix championships with an impressive roster of riders which includes Valentino Rossi, Max Biaggi, Jorge Lorenzo, Loris Capirossi and Marco Melandri winning titles. Despite making a name for itself racing in the 250cc class, Aprilia does not have a 250cc production sportbike to compete against the likes of the Kawasaki Ninja 250 (and its replacement, the Ninja 300) or the Honda CBR250R.

Aprilia USA’s New Marketing Campaign

A new marketing campaign from Aprilia USA is intended to “connect riders with the brand’s heart, soul and racing DNA” via a new multi-media strategy that includes videos, online trivia with user rewards, an infographic featuring company firsts and its race achievements, plus news about its test-ride tour for the incredible Tuono V4 APRC we fell in love with in our European Literbike Streetfighter shootout. The campaign debuts with a new microsite, www.apriliamasters.com and Facebook app at www.facebook.com/ApriliaAmericas. “To ride an Aprilia motorcycle is to fully understand what it is like to take race-proven technology, power and design and apply it to street bikes,” said Melissa R.

WSBK: 2012 Phillip Island Results – Video

Max Biaggi won the opening race to the 2012 World Superbike Championship while defending champion Carlos Checa came back from a high-speed crash in the first race to win the second at Australia’s Phillip Island circuit. Reigning champion Checa of Althea Ducati had a stunning high-side crash while leading on the sixth lap of Race One. The WSBK paddock was already in shock with the death of 17-year-old Oscar McIntyre in the Superstock 600 race the day before but thankfully Checa was not seriously injured.