Ow2012 Aprilia Rsv4 on 2040-motos

Moto blog

Aprilia USA’s New Marketing Campaign

A new marketing campaign from Aprilia USA is intended to “connect riders with the brand’s heart, soul and racing DNA” via a new multi-media strategy that includes videos, online trivia with user rewards, an infographic featuring company firsts and its race achievements, plus news about its test-ride tour for the incredible Tuono V4 APRC we fell in love with in our European Literbike Streetfighter shootout. The campaign debuts with a new microsite, www.apriliamasters.com and Facebook app at www.facebook.com/ApriliaAmericas. “To ride an Aprilia motorcycle is to fully understand what it is like to take race-proven technology, power and design and apply it to street bikes,” said Melissa R.

RSVP from an RSV4

Aprilia’s RSV4 Factory has to be one of the most interesting and adrenaline-inducing literbikes around, and that’s just part of why we gave it an Honorable Mention in our Best of 2010 Sportbike category. We recently had opportunity to put on a poor but passing Max Biaggi imitation with one particularly fine example. This RSV comes courtesy of our friend Kaming Ko, who often helps us on test rides.

Rossi's Smart

The best piece of 2011 Rossi merchandise so far has to be this Smart car I spotted last week in the Jerez paddock. Maybe Vale himself will have one as it would easily fit into a corner of his humungous new motor home I posted on here a few weeks ago. I was down there with Taylor for the final round of the Spanish Championship (CEV) and just like BSB there was a great end of season atmosphere in the paddock.