2004 Aprilia Engine on 2040-motos

Moto blog

Aprilia Looks To The Future With The ELECTRICa Project

This supermoto-ish-looking thing is Aprilia‘s “vision of mobility for the youngest riders of the near future.” So, forget Millenials or even Gen Z, this Aprilia ELECTRICa project is aimed at Generation Alpha – a cohort of kids who, at the oldest end of the spectrum, are currently in junior high school. The Aprilia ELECTRICa project at EICMA 2022. Photo by Ryan Adams Aprilia envisions the future as a space of freedom, where remote working is the norm, yet digital interconnectivity remains at an all-time high.

Moto3. Recession racers?

I've sat through enough manufacturer' presentations recently to know that we're in trouble. Ignoring the still booming Asian markets, the rest of the motorcycle World is in free-fall. Even looking at the figures optimistically we're still only selling half the volumes we were in pre-crash 2006.

2013 US Motorcycle Sales Data

The Motorcycle Industry Council (MIC) reported a modest 1.4% growth in U.S. motorcycle and scooter sales in 2013, with consumers purchasing 465,783 vehicles. The sales data represents numbers from the MIC’s member brands which include BMW, Can-Am, Ducati, Harley-Davidson, Honda, Kawasaki, KTM, the Piaggio Group (which includes Aprilia, Moto Guzzi and Vespa), Victory, Suzuki, Triumph and Yamaha.