2008 Harley Davidson Street Glide on 2040-motos

Moto blog

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Blues Brothers Too Old for Harley-Davidson 110th Anniversary Celebration?

Comedian Dan Aykroyd says he offered to bring his Blues Brothers act to Harley-Davidson‘s 110th Anniversary celebrations but was turned down because H-D executives said the act was too old for the company’s target demographics. Aykroyd, playing the role of Elwood J. Blues with the late John Belushi playing “Joliet” Jake Blues, posted a statement on his official Facebook page suggesting Elwood is trading in his Harley-Davidson motorcycle for a Can-Am Spyder.

Harley-Davidson Wants You to Ride Five Million Miles

Harley-Davidson is rallying its troops for their second annual H.O.G. Million Mile Monday.  The Million Mile Monday is a day when all Harley-Davidson H.O.G. riders go out and ride, recording how far they rode that day on Harley’s H.O.G.