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Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.

Jorge Lorenzo Re-enacts MotoGP Race Start on Barcelona City Street

Get the Flash Player to see this player. Morning commuters in Barcelona got a little surprise yesterday from Yamaha and Jorge Lorenzo as the reigning MotoGP Champion and his crew re-created their usual race start ritual on a public street in front of the iconic Sagrada Familia. The roar of Lorenzo’s Yamaha YZR-M1 drew people’s attention as mechanics, data engineers and a lone Brolly Girl emerged.

Yard Built XV950 Pure Sports Channels the Yamaha FZ750

The latest product Yamaha Motor Europe’s Yard Built custom specials is a Star Bolt transformed into a replica of an FZ750. Dubbed the XV950 Pure Sports after the words written on the original FZ750′s fairing, the project was produced by Italy’s LowRide magazine and Radikal Chopper and styling by Oberdan Bezzi. The Star Bolt – known in Europe as the XV950 – is nearly unrecognizable in this new guise, except for its 942cc V-Twin engine.