2013 Yamaha Stratoliner S on 2040-motos

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Aren't motorcycles brilliant?

WE'RE not saying MCN's verdicts lack variation but here's a few of the weekly paper's recent headlines on just-ridden bikes: ‘Simply brilliant’ On the Kawasaki Z1000, November 27, 2013 ‘Brilliant’ On the BMW S1000R, December 4, 2013 ‘We thought it might be good. It's not: it's bloody brilliant!’ On the BMW R nineT, January 29, 2014 ‘Simply brilliant’ On the Yamaha MT-07, February 19, 2014

Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

Yamaha to Produce PES1 and PED1 Electric Motorcycles by 2016

Yamaha announced plans to release the production versions of its PES1 and PED1 concept models within two years as part of the company’s plans to enter the electric motorcycle segment. The PES1 and PED1 (which stands for “Passion, Electric, Street” and “Passion, Electric, Dirt”) concepts were first revealed at last November’s Tokyo Motor Show. In the company’s newly-published annual report, Yamaha confirmed plans to produce the two models, saying: “In sports motorcycles, we are working to create new value with EV sports motorcycles, which we aim to launch in two years, with the development of the small, on-road sports PES1, as well as the PED1, which are being developed to expand the scope of electric vehicles to the off-road world.