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Yamaha Planning Sub-$500 Model to Undercut Honda Dream Yuga

Not long after Honda launched its ultra low-cost Dream Yuga in India, Yamaha announced it is considering a new own model that will be nearly 40% cheaper. The 109cc Dream Yuga is Honda‘s latest weapon in the battle for India’s 13-million unit per year motorcycle market. Priced at 44,642 Indian rupees (US$806), the Dream Yuga is the most affordable Honda model available in India.

Yamaha Brazil Introduces Flex Fuel YS250 Fazer BlueFlex

Yamaha unveiled a new version of its YS250 Fazer for the Brazilian market that runs on gasoline, ethanol fuel, or a  mixture of both. The new YS 250 Fazer BlueFlex is Yamaha’s first flex-fuel model, but the manufacturer says it plans to add more BlueFlex models in the future. Brazil is the world’s second largest ethanol fuel producer and the most successful biofuel-based economy.

Yamaha Focusing on Developing Model Platforms

Following the success of its MT platform, Yamaha says it will continue to develop new models based on shared platforms, allowing for a choice of multiple models while reducing overall costs. Speaking in a presentation on the company’s business operation, Yamaha Motor President Hiroyuki Yanagi reiterated the strategy of developing multiple models sharing the same engine and frame. Honda has followed a similar strategy with its NC models, seeing the platform evolve to include the CTX700 and NM4.