2003 Yamaha Vstar 1100 on 2040-motos

Moto blog

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

EICMA 2011 Preview: 2012 Yamaha TMax – Scooterus Maximus [Video]

The 2011 EICMA show in Milan is just a few weeks away and from what we’ve seen from the manufacturers so far, it looks like the prevailing theme this year is the maxi-scooter. Honda will present its 700cc dual clutch transmission Integra scooter at EICMA, BMW announced it will unveil two new maxi-scooters in Milan, and Aprilia is rebadging an 850cc V-Twin Gilera scooter as the SRV 850. And now Yamaha is jumping into the fray with an update to its popular TMax.

Kenny Roberts Return to the Indy Mile [video]

In a year that saw Yamaha riders James Stewart, Valentino Rossi, and Ben Spies capture the perfect “trifecta” of World Championships, perhaps one of the most memorable moments for race fans around the world, was “King” Kenny Roberts’ return ride at the infamous Indy Mile in late August. As a year end surprise, Yamaha is pleased to offer race fans around the world a video of this monumental occasion. The video features both archival footage from Kenny’s victory in 1975 as well as the events surrounding this recent monumental motorcycling event.