2003 Yamaha V-star on 2040-motos

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Yamaha Reports 2012 Results

Yamaha reported a 5.4% decrease in net sales for 2012 and a 72.2% decrease in profit but the Japanese manufacturer says it is poised for a dramatic recovery as it begins its “New Medium-Term Management Plan” for 2013-2015. Coinciding with the start of its new business plan, Yamaha is adopting a new brand slogan: “Revs your Heart“. The company reported net sales totaling 1,207.7 billion yen (US$13 billion) for the 12 months ended Dec.

Yamaha Celebrating 50 Years of Racing at Indianapolis Grand Prix

Yamaha announced a slate of activities for the Aug. 26-28Indianapolis Grand Prix to mark the manufacturer’s 50th anniversary of Grand Prix racing. While Yamaha factory racers Jorge Lorenzo and Ben Spies wearing the special red and white 50th anniversary livery, race fans can purchase matching 50th anniversary gear and other merchandise and souvenirs.

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.