2002 Yamaha Roadstar Silverado on 2040-motos

Moto blog

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Custom Motorcycle Inspired By…A Stove?

The custom motorcycle scene is different in Indonesia. Just take this 1968 Yamaha XS650 for example. Built by Barata Dwiputra of Thrive Motorcycles, his inspiration came from a very unsuspecting source: wood-burning stoves.

5 Awesome Motorcycle Gift Ideas for those Pesky Teenagers

Those darned teenagers and their troublesome ways could use some motorcycle-inspired gifts for the holidays. And although you may not understand the mind of a teenager, you can at least massage their brains a bit by imposing your motorcycle hobby onto them. Here are 5 awesome motorcycle gift ideas for pesky teenagers: Capcom’s MotoGP 08 Video Game Recommended Ages: Rated E for Everyone Who Has It: Anyone who sells video games should have it ( BestBuy for example ) How Much: $59.99 They’re not old enough yet to be speeding around a track at ridiculous speeds but at least they can pretend to be and MotoGP will put them in the riders seat.