2009 Suzuki Gs500f on 2040-motos

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Don't you wish your lips were this soft?!

FILMED IN THE days when advertising campaigns were more based around glamour than fact, check this Max Factor commercial, featuring 1970s hot chick Erin Grey. Complete with Suzuki trail bikes and period attire, the Max babes look the part in their colour-matching jumpsuits. Reminds us of the joke: How did the Avon Lady get pregnant?

Team Hammer Releases Martin Cardenas

AMA Pro Racing’s Team Hammer has released Martin Cardenas from his contract to allow the reigning AMA Daytona Sportbike Champion “to better pursue his goal of returning to World Championship competition as soon as possible.” Though the eventual goal appears to be for Cardenas to move up to the World Superbike Championship, rumors have Cardenas landing with the Yoshimura Suzuki factory team to race in the AMA Superbike Championship in 2013 as an eventual stepping stone towards international racing. Cardenas won the 2010 and 2012 AMA Daytona Sportbike championships with Team Hammer riding a Suzuki GSX-R600. Team Hammer held a contract option for Cardenas for the 2013 season but decided to release the Colombian racer, allowing him to take a different route towards a WSBK career.

Looking after number 1

There was a time when a rider’s number indicated his position from the previous season, with the ultimate accolade being the number 1 emblazoned on the front of the champion's bike. The rise of branding in MotoGP and a rider wanting to market themselves, born from Barry Sheene and his retention of no.7, saw riders decide against displaying their finish from the year before. Rossi, who on winning his numerous championships, stuck with his famous #46 in defence of his titles, instead of stamping a great number 1 on his bikes.