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Honda’s New Documentary: Dreams vs Nightmares [trailer]

Honda have been releasing video documentaries on… well… everything!  Why?  Well to toot their own horn and remind you that Honda is crazy cool. Actually, their videos aren’t that bad, although somewhat dramatic.  I hunkered down and watched their “Failure: The Secret to Success” video and it held my attention. Their new video is titled “Dreams vs Nightmares”, which features a few notable people such as Clive Barker and Deepak Chopra.  I’m curious to see how they take this theme and use it to show how and why Honda creates and designs the products they make.

Honda Likes to Dress Up

Who doesn’t love Halloween? Well my neighbor down the street who turns off all his lights and flips the sprinklers on for Halloween night doesn’t, but he’s a jerk. Honda was in a Halloween spirit when they came up with this ad campaign consisting of some of their rides “dressed” in ridiculous outfits.

2013 European Junior Cup to Use All-New Honda Sportbike

Honda announced it is replacing KTM as the spec-bike supplier for the 2013 European Junior Cup. The youth racing series will use an all-new Honda sportbike to be revealed at the 2012 EICMA show in November, expected to be the CBR500 captured in spy photos. The European Junior Cup is for young racers ages 14-19 and runs at select rounds of the World Superbike Championship.