2008 - Harley-davidson Heritage Softail Classic on 2040-motos

Moto blog

35 years ago this month

IT'S 35 YEARS since Evel Knievel attempted to jump 13 London buses at Wembley Stadium. Riding a heavy, slow Harley-Davidson XR750, the American daredevil had serious reservations about the jump, admitting the take-off ramp was too short, therefore limiting the bike's speed. But even though the plucky American knew his chances of pulling off the stunt were slim, he was reluctant to disappoint the 80,000-strong Wembley crowd.

Apple Lightning Connector Trademark Acquired from … Harley-Davidson and Buell?

Apple is one of the world’s most powerful brands, and it looks like it recently enlisted the help of another top brand: Harley-Davidson. The two companies are among the top 100 brands in the world, as ranked by brand consultancy firm Interbrand. Apple is #2 on Interbrand’s rankings for top brands of 2012 with a brand value of $76.57 billion, while Harley-Davidson is ranked 96th overall with a value of $3.86 billion.

Brammo Hires Ex-Harley-Davidson Dealer Development Director

Brammo has hired former Harley-Davidson dealer development director Jim Marcolina to develop the electric motorcycle maker’s North American dealer network. Marcolina was director of dealer development and dealer relations at Harley-Davidson after joining the Motor Company as a district sales manager. Brammo will rely on Marcolina’s experience working with Harley-Davidson’s dealer network to help establish its own fledgling network.