Used 1998 Harley Davidson Softtail Custom For Sale. on 2040-motos

Moto blog

Harley-Davidson Motorclothes Turns to 3M For Conspicuous Riding Gear

Motorcyclists should always be concerned with their conspicuity. Never is this more important than in the rain or after dark where vision is severely limited. The Motorclothes division of Harley-Davidson decided highlight its riding gear – literally.

Q1 2013 US Motorcycle Sales Results – Sales Down 14.7% from 2011

U.S. motorcycle sales were down 14.7% over the first quarter compared to the same period last year, reports the Motorcycle Industry Council. The industry group, which collected data from 20 reporting manufacturers, says American consumers bought 93,375 motorcycles and scooters in the first three months of 2013, down from the 109,425 vehicles purchased in the same period of 2012.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.