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Bonhams To Auction Wayne Pierce Family Collection Of Motorcycles Jan. 9, 2014, In Las Vegas

On January 9, 2014, during the fourth annual Las Vegas Sale of motorcycles at Bally’s Hotel and Casino, Bonhams, the world’s largest auction house for cars, motorcycles and memorabilia, will be auctioning off over 50 motorcycles from the extensive Wayne Pierce family museum collection, all offered at no reserve. Among the machines is a first-year Harley-Davidson Sportster believed to be the 10th XL883 produced in 1957, a 1933 Harley VLE police bike that saw actual duty on the streets of Chicago before being cast in the 1987 Kevin Costner gangster movie, “The Untouchables,” and an authentic and unrestored 1947 Harley Knucklehead wearing period aftermarket accessories. Wayne “Pappy” Pierce started his Harley-Davidson dealership in 1957, run out of a one-room tin shed in DeKalb, Illinois.

Harley-Davidson’s New Facebook App Allows Fans to Shape H-D Marketing

Harley-Davidson has advanced its “crowdsourcing” marketing strategy to the next phase.  The Motor Company announced today Fan Machine, a new app for its Facebook presence. The app is a conduit for fan-submitted marketing ideas.

Zero Motorcycles Promotes Askenazi to CTO

Zero Motorcycles has promoted Abe Askenazi to the position of chief technology officer. A former Buell engineer, Askenazi joined Zero Motorcycles in 2010 as vice president of engineering where he played a vital role in developing the company’s 2011 line-up, overhauling over 80% of Zero’s existing electric motorcycle line-up while adding the Zero XU and street legal versions of the Zero X and Zero MX in just 10 months on the job. “Abe’s ability to effectively execute on an aggressive product development plan, select the best new technologies and rally his team is remarkable.