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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

2012 Harley-Davidson Dyna Switchback Revealed

Harley-Davidson has revealed a new member to its Dyna family featuring quick change convertibility from touring to cruiser mode. As we expected, the new Harley-Davidson Dyna Switchback features hard saddlebags and fork-mounted windshield that can be removed quickly and without tools, allowing it to change from a touring motorcycle to a cruiser, and back again. The Dyna Switchback uses Harley-Davidson’s Twin Cam 103 engine, 2-into-1 chrome exhaust, and five-spoke cast aluminum wheels with full fenders.

Harley-Davidson and Brando Estate Settle Boot Suit

The estate of Marlon Brando and Harley-Davidson have reached a settlement in a civil suit over the use of the actor’s name. As reported last May, the dispute was over a leather riding boot Harley-Davidson sold as “The Brando”. The suit sought an injunction for Harley-Davidson to stop using the Brando name, and asked for unspecified damages.