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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Mopar to Sponsor Canadian Superbike Championship

Chrysler’s parts and accessories brand Mopar has signed on to be the title sponsor for the 2012 Canadian Superbike Championship. Mopar replaces Parts Canada which recently ended a 22-year partnership with CSBK over controversial comments made by the series organizer on an Internet forum. The seven-round CSBK series includes separate pro and amateur Superbike and Sportbike classes, as well as a Harley-Davidson XR1200 Cup and a new spec series for young riders featuring the Honda CBR250R.

Owner of Tsunami-Tossed Harley-Davidson Found in Japan

Harley-Davidson representatives in Japan have identified the owner of the motorcycle lost in last year’s tsunami but later found on a remote beach in Canada. The 29-year-old owner, Ikuo Yokoyama, lives in Yamamoto, Japan, in Miyagi Prefecture, the region hardest hit by the 2011 Japanese earthquake and tsunami. Yokoyama survived the disaster but lost three family members and is still living in temporary accommodations.