1988 Harley-davidson Fxr on 2040-motos

Moto blog

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Best Western Debuts Global Partnership with Harley-Davidson at 110th Anniversary Event in Rome

Best Western International debuted its new global partnership with Harley-Davidson in style at Harley’s 110th Celebration in Rome. The 67-year-old hotel company presented hundreds of thousands of attendees with its “Motorcycle-Friendly Hotel” program as part of a four-day celebration at the famous Port of Ostia. Riders in the US, Canada and Mexico already know Best Western is the hotel of choice for real moto-travelers.

Ride a Harley in South Africa

ONE FOR THE ADVENTUROUS: Harley-Davidson has recently launched the Western Cape Experience tour in South Africa.The seven-night trip includes a five-day riding experience aboard the Harley-Davidson Electra Glide Ultra Limited. Harley say the 1,000-mile route couples stunning scenery with carefully selected high quality accommodation that represents the Harley-Davidson lifestyle and shows visitors some of the best experiences that the Western Cape has to offer.Harley-Davidson UK and Ireland are offering customers a discount of £500 off the tour cost for a single rider and an additional saving of £120 of the cost of a pillion travelling with the rider. To qualify for this discount customers must book a demo ride online by visiting www.harley-davidson.co.uk.