2014 Harley-davidson Flhtk Ultra Limited on 2040-motos

Moto blog

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Are You an Expert on Electric Vehicles? Come Work on Harley-Davidson’s Project LiveWire

Harley-Davidson is on a bit of a hiring spree following its Project LiveWire announcement, posting several new engineering job listings to work on the company’s electric motorcycle. In the week since Harley-Davidson announced Project LiveWire, the Motor Company has posted several open positions on its online job board calling for applicants with a background in electric vehicles and electromechanical engineering. Discuss this at our Harley-Davidson LiveWire Forum.

Harley-Davidson Denies Plans for Small-Displacement Model for India

India’s 13-million-unit-per-year motorcycle market is comprised of mostly small-displacement models, so it sounds odd at first when manufacturers such as Harley-Davidson and Triumph enter the market with their larger-displacment models. The question quickly arises as to whether they will stick with their existing big-bore models or introduce an all-new, small-capacity model for the Indian market. Manufacturers like the Big Four from Japan already produce smaller models for other markets so it’s a relatively easy task for them to introduce new models such as Honda‘s recently launched 109cc Dream Yuga.