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Harley-Davidson And Marvel Searching For Real-Life Fan To Star In New Digital Franchise
Thu, 17 Apr 2014In the new movie, Captain America: The Winter Soldier, Harley-Davidson and Marvel Entertainment have teamed up once again, as our super hero is seen defending man kind on the new Harley-Davidson Street 750. H-D and Marvel have had a long relationship, and to unite fans of both brands, Harley-Davidson is seeking candidates to join Captain America as “Agent 1” and star in a brand-new digital franchise, which will introduce a new chapter of action, including a group of characters created by Marvel’s Custom Division exclusively for Harley, and feature the new Harley-Davidson Street 750. The mini-movie and digital comic will debut in Marvel and Harley-Davidson online and social channels this summer.
Harley-Davidson’s New Facebook App Allows Fans to Shape H-D Marketing
Tue, 08 Nov 2011Harley-Davidson has advanced its “crowdsourcing” marketing strategy to the next phase. The Motor Company announced today Fan Machine, a new app for its Facebook presence. The app is a conduit for fan-submitted marketing ideas.
Harley-Davidson Racers Visiting Troops In Middle East
Tue, 19 Nov 2013A large number of military personnel are also motorcyclists, with many dreaming of the day they can hop back on their steeds after deployment. Harley-Davidson understands this, and in cooperation with Army Special Forces Association Chapter 64, Harley-Davidson Screamin’ Eagle/Vance & Hines riders Eddie Krawiec and Andrew Hines are joining Summit Racing Equipment and Armed Forces Entertainment November 18-22 for Operation Appreciation, an annual visit to American troops stationed overseas. After three years of visiting American military personnel based in Europe, Operation Appreciation will travel to the Middle East to visit troops in Kuwait, the United Arab Emirates, and Bahrain.
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