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Moto blog

2012 Harley-Davidson Seventy-Two and Softail Slim Revealed

As expected, Harley-Davidson pulled the wraps off of two new 2012 models, the ’70s-styled Seventy-Two Sportster (pictured above) and the bobber-styled Softail Slim. Motorcycle.com‘s Tom Roderick attended the launch of the two new 2012 Harley-Davidson models and he’ll have a full report. In the mean time, here’s a quick look at the two new offerings from The Motor Company.Like the Forty-Eight first introduced in 2010, the 2012 Harley-Davidson Seventy-Two is named for the era that inspired its design.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

New Delhi Auto Expo 2012 – Motorcycle Manufacturers Draw Battle Lines for World’s Second Largest Market

In past years, the biennial Auto Expo in India slipped under the radar while the industry was focused more on shows such as EICMA in Italy and Intermot in Germany. But with India’s middle class starting to flex its financial muscle while other markets continue to struggle, the New Delhi show is becoming much more prominent, with major OEMs positioning themselves to claim a piece of the India’s 13 million vehicles-a-year market. We’ve already looked at India-produced Royal Enfield’s new Thunderbird 500 and Hero Moto’s hybrid scooter concept which debuted at the Auto Expo, and today we’ll look at what the major international OEMs presented.