1999 Buell Lightning on 2040-motos

Moto blog

2013 AIMExpo: EBR to Distribute Hero Motorcycles in North America

Erik Buell Racing (EBR) announced at the 2013 AIMExpo that it will be distributing Hero brand motorcycles and scooters in North America. Specific models to be offered and pricing details have yet to be determined. “The actual EBR collaboration with Hero MotoCorp began in late 2011, when we were contracted to deliver a concept hybrid scooter for Hero in record time for the January 2012 Delhi show,” says EBR founder Erik Buell.

Buell Assets Liquidation About to Begin

In what is sure to be a painfully long and tortuous process for the former Buell Motorcycle Company (from Eric down to the graveyard shift janitor), the final act of its disassembly will be handled by Grand Rapids, Michigan – based Liquid Asset Partners. In a release from Liquid Assets, the company states the “liquidation sale will start January 28th and run everyday for 30 days until everything is sold. Regardless of cost or loss, millions of dollars worth of equipment and tools will be sold directly on the factory floor.” But don’t think this is just a sell-off of the last few skeletal remains of bikes.

Hero MotoCorp Returning As Title Sponsor For EBR in AMA Superbike. Yates Joins May As Team Riders

Today, Erik Buell Racing announced Hero MotoCorp, the world’s largest motorcycle manufacturer in terms of unit volumes by a single company in a calendar year, will return as title sponsor for the Team Hero EBR 1190RS in the 2013 AMA Pro Racing American Superbike series.  The Team Hero entry will be for returning rider, Geoff May, aboard his familiar number 99 machine. Mike Fitzgerald will be his crew chief, with Ryan Kelly and Grant Singley making up the rest of May’s crew. In addition, in a similar fashion to last year, expect to see several Hero technicians working alongside the team as they prepare themselves and hone their skills for racing in India.