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EICMA 2013: 2014 BMW R1200RT First Impressions Video

The R1200RT has gone liquid cooled, inheriting the new boxer engine with BMW’s “precision cooling” technology from the new R1200GS. But that’s not all that’s changed on the RT as Editor-in-Chief Kevin Duke points out in the video below from the 2013 EICMA show floor. With a new K1600GT-inspired look, more power and a number of factory-installed options, one of our favorite touring bikes is better than ever.   Get the Flash Player to see this player.

BMW Reports Q2 2012 Results

BMW reported a 8.9% decrease in motorcycle sales revenue over the second quarter of 2012 but still managed a 1.3% increase over the first half. According to German manufacturer’s second quarter report, the BMW and Husqvarna combined for 410 million euros (US$507.7 million) in revenue over the second quarter ended June 30, 2012, a decrease from the 450 million euros reported in the same period last year. Revenues for the first half totaled 858 million euros (US$1.06 billion), a 1.3% year-over-year increase from 847 million euros.

BMW Launches New National Television Ad Campaign – Video

BMW Motorrad USA has launched a new national ad campaign, its first in the U.S., according to the company, in over 20 years. The new ad campaign – “Feed Your Restless” – begins today, March 1, and will run more than 1,500 times through June on Velocity, Speed, Fuel TV, the Sportsman Channel, ESPN, ESPNews, the Discovery Channel, the History Channel, and the National Geographic Channel. BMW has produced four commercials for the campaign, three that will run nationally and a fourth for dealers to use for their local markets.