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Moto blog

2014 Aprilia Tuono V4R ABS – First Impressions

Photos: Milagro We’re in the process of testing Aprilia’s upgraded-for-2014 Tuono V4R ABS, but our European correspondent, Tor Sagen, beat us to the punch with the following impressions of the revised Tuono from “V4 day” at the fairly new Italian circuit San Martino del Lago near Cremona (home to Stradivarius). Look for our street-focused review in the next weeks. Ed.

Vespa 946 Production Model Confirmed for North America

Piaggio confirmed it will be importing the production version of its Vespa 946 (a.k.a. the “Quarantasei“) to North America, representing the next generation of scooters from the iconic Italian brand. The 946 was presented alongside the Aprilia Caponord 1200 and Moto Guzzi California 1400 at Piaggio’s North American dealer meeting last week in Miami.

Aprilia USA’s New Marketing Campaign

A new marketing campaign from Aprilia USA is intended to “connect riders with the brand’s heart, soul and racing DNA” via a new multi-media strategy that includes videos, online trivia with user rewards, an infographic featuring company firsts and its race achievements, plus news about its test-ride tour for the incredible Tuono V4 APRC we fell in love with in our European Literbike Streetfighter shootout. The campaign debuts with a new microsite, www.apriliamasters.com and Facebook app at www.facebook.com/ApriliaAmericas. “To ride an Aprilia motorcycle is to fully understand what it is like to take race-proven technology, power and design and apply it to street bikes,” said Melissa R.