2010 Aprilia Mana 850 Gt Abs Sportbike on 2040-motos

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Aprilia USA’s New Marketing Campaign

A new marketing campaign from Aprilia USA is intended to “connect riders with the brand’s heart, soul and racing DNA” via a new multi-media strategy that includes videos, online trivia with user rewards, an infographic featuring company firsts and its race achievements, plus news about its test-ride tour for the incredible Tuono V4 APRC we fell in love with in our European Literbike Streetfighter shootout. The campaign debuts with a new microsite, www.apriliamasters.com and Facebook app at www.facebook.com/ApriliaAmericas. “To ride an Aprilia motorcycle is to fully understand what it is like to take race-proven technology, power and design and apply it to street bikes,” said Melissa R.

Improving the monster: Aprilia will upgrade the RSV4 Factory sportbike

The second generation of the Aprilia RSV4 sportbike will be released around 2021, but for now the company continues to upgrade this impressive motorcycle. As part of last year's modernization, the RSV4 Factory modification debuted with an engine that increased the capacity to 1078cc that can develop 217hp at 13,200 rpm and 122Nm and 11,000 rpm. Now, according to the current information, the monster will receive a semi-active Öhlins suspension and a new color scheme.

2011 Aprilia RSV4 Factory APRC: First Ride

UPDATE: Read the full on Motorcycle.com Motorcycle.com’s European correspondent, Tor Sagen, recently had a chance to run some laps on the brand new Aprilia RSVR Factory APRC. We’ll be getting a full review soon, but here’s a quick taste test. Wow!